Author Archives: Sue Hunt

Is Smart Signage really that Smart?

Guest Contributor : Sue Hunt – Project Marketing Company

Having assisted Signagelive with its marketing requirements for the last 12 months, I was asked by the company’s CEO, Jason Cremins, to attend Integrated Systems Europe (ISE) to investigate current trends in digital signage and to better understand the meaning of the term “Smart Signage” from a vendor, systems integrator, software developer and end user perspective.