Last month I was invited by FEPSA to present at their FESPA Digital show in Munich. The agreed topic was to explore the use of smart technology in digital signage and the impact it is currently and will continue to have on the traditional printed signage sector.

Is Smart Signage really that Smart?

Guest Contributor : Sue Hunt – Project Marketing Company

Having assisted Signagelive with its marketing requirements for the last 12 months, I was asked by the company’s CEO, Jason Cremins, to attend Integrated Systems Europe (ISE) to investigate current trends in digital signage and to better understand the meaning of the term “Smart Signage” from a vendor, systems integrator, software developer and end user perspective.

Why the Samsung Smart Signage Platform is a digital signage game changer

There has been a considerable amount written about the Samsung Smart Signage Platform, since its launch back in January at ISE in Amsterdam.

Having worked with Samsung HQ in Suwon, Korea for close to a year on the development and launch of the Smart Signage Platform, the Signagelive team has an in-depth understanding of the underlying technology, and as a result feel well qualified to talk knowledgeably on what the platform offers the digital signage sector.