Yearly Archives: 2014

Last month I was invited by FEPSA to present at their FESPA Digital show in Munich. The agreed topic was to explore the use of smart technology in digital signage and the impact it is currently and will continue to have on the traditional printed signage sector.

Is Smart Signage really that Smart?

Guest Contributor : Sue Hunt – Project Marketing Company

Having assisted Signagelive with its marketing requirements for the last 12 months, I was asked by the company’s CEO, Jason Cremins, to attend Integrated Systems Europe (ISE) to investigate current trends in digital signage and to better understand the meaning of the term “Smart Signage” from a vendor, systems integrator, software developer and end user perspective.